The restaurant operating system, with an AI advisor built in
Run your restaurant.
Grow it with intelligence.
Point of sale, kitchen display, online ordering, your website, your mobile app, marketing, and a copilot that reads your real numbers and tells you what to do next. One platform. One login.
5
sales channels, one order flow
20
website sections in the builder
13
intelligence modules
1
login for the whole operation
The platform
Everything your restaurant needs, under one roof
Twelve product areas that share one menu, one customer list, and one source of truth, so nothing ever needs syncing.
Point of Sale
A fast touch terminal with modifiers, coupons, loyalty capture, and offline-safe ordering.
Kitchen Display
Tickets stream from the register to the kitchen in real time, with lane and status flow.
Orders
Every order, every channel, with line-item snapshots exactly as they were sold.
Menu Management
Products, categories, modifiers, availability schedules, one-tap 86ing, and AI dietary tagging.
Website Builder
A visual canvas editor with 20 section types, real SEO markup, custom domains, and AI site generation.
Mobile App Builder
Your own branded customer app: loyalty, payments, QR ordering, and over-the-air releases.
Marketing & Loyalty
AI-written campaigns, coupon codes priced server-side at checkout, and a points program that runs itself.
Enquiries
Catering and contact requests from your site land in a real inbox with assignment and spam triage.
Team & Roles
Members, permissions, and a full audit log, so accountability is built in.
Dashboard & Reports
Live revenue, channels, top products, forecasts, and one-click CSV exports.
Business Intelligence
An AI copilot, daily briefs, health scores, market and SEO intelligence, and executive reports.
Built-in SEO
Structured data, sitemaps, canonical URLs, and audits, generated from what your pages really show.
Website builder
A website that sells, built on a canvas you can touch
Click any section of the real rendered page and edit it in place. Twenty section types, real typography, a media pipeline with responsive images, and AI that can draft the whole site from one sentence.
- Structured data that earns menu snippets, hours panels and map placement
- Custom domains with one-click verification
- Catering packages wired to a real enquiry inbox
Service
From tap to ticket in under a second
The register and the kitchen share one heartbeat. Orders placed at the counter, online, or in your app stream to the kitchen display instantly, with statuses flowing back.
- Coupons validated and priced server-side, no honor system
- Loyalty points accrue from a phone number at the register
- Offline-safe ordering that never double-charges
Business Intelligence
Like hiring a CEO, CMO, and analyst, powered by your own numbers
Ask the copilot anything: “Why did sales drop yesterday?”, “Compare me with competitors”, “Generate my executive report”. It answers from your measured data, runs whole analyses mid-conversation, and labels every figure as measured or AI estimate, so you always know fact from judgment.
Daily executive brief
Every morning: what changed, why it matters, and what to do about it.
Business health score
Nine areas scored deterministically from your data, diagnosed by AI.
Market intelligence
Real page audits of competitors you name, summarized into counter-moves.
Executive reports
Board-ready weekly and monthly reports, written in one click.
How it works
Live in days, not quarters
- 1
Talk to our team
Tell us about your restaurant: locations, channels, what is slowing you down. We will show you the platform on a live walkthrough.
- 2
We set you up
Menu, locations, team roles, your website and app, configured with you. Your first campaign and your storefront can go live the same week.
- 3
Run it, and grow it
Service runs through the POS and kitchen display while the intelligence workspace watches your numbers and hands you the next move.
FAQ
Questions, answered
Is Sofra one product or many?+
One. The POS, kitchen display, website, mobile app, marketing tools and intelligence workspace all read and write the same data, so your menu, customers and orders exist exactly once.
Do I need technical staff to run it?+
No. The website and app builders are visual, campaigns are drafted by AI, and our team sets up your account with you. If you can use a phone, you can run Sofra.
What does the AI actually do?+
It works only on your measured data: it writes your daily brief, scores your business health, audits your site's SEO, summarizes competitors you name, drafts campaigns and reports, and answers questions in plain language. Every figure is labeled as measured or AI estimate.
Can I use my own domain?+
Yes. Your site lives on a Sofra address from day one, and you can attach your own custom domain with one-click DNS verification whenever you are ready.
How do I get started?+
Talk to our team. We will walk you through the platform on your own numbers, set up your account, and stay with you until your first orders flow.
Ready to run your restaurant on Sofra?
A short call with our team is all it takes to see the whole platform working on your kind of restaurant.